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pWhich method of printing, using ink or color toner, produced the best response rate on a test of 10,000+ post cards in a direct-mail campaign? I know what yoursquo;re thinking: \Who cares about some stupid study?\ br /br /Nonetheless, it can be pricy to not picture how a printing technology might involve responses to a marketing piece. So thatrsquo;s why the folks over at Interquest set out to discover in their recent free report. br /br /The results are definetly noteworthy, if not conclusive. The test was against a laser printer toner and one from the inkjet company Riso (who sponsored the research), so we donrsquo;t know how applicatory these results would be to other machines from other manufacturers, like a href=http://www.lasercartridgeplus.com/hp-toner.html target=_blankhp toner/a vs hp inkjet.br /br /But aside from the comparison between technologies, therersquo;s some good info about color toner vs. black and white toner and some other broader bits of info, including cost comparisons. Here are a few highlights and yes, the answer to my first question: br /br /nbsp;nbsp;nbsp; * More than 40% of the respondents believe that printing is the most effective media for business communications, and almost 90% of all respondents prefer to receive full-color direct marketing materials.br /br /nbsp;nbsp;nbsp; * Above and beyond response rate, two-thirds of the respondents indicate that the cost of printing is the most important criteria of a direct marketing campaign. Inkjet printing costs quite a bit more than laser costs.br /br /nbsp;nbsp;nbsp; * Inkjet produced cards generated about 4% fewer responses than cards printed with color laser equipment.br /br /So there you go. a href=http://www.lasercartridgeplus.com/ target=_blankPrinter Toner/a is the winner by a hair, and itrsquo;s a pretty thin hair. The lesson to all of this is: color is prefered no matter what and laser color costs less and is more accepted. /p
pOne noteworthy mention is that when you go out to purchase cartridges for whatever technology you decide to use, seek out recycled cartridges. These cartridges often cost about 50% less than retail and most importantly you will be helping out the enviroment./p